The road to effective philanthropy begins with a donor’s motivation. While it may be easy to state what we care about, and have the desire to promote the welfare of others, it is harder to explain clearly what we want to achieve with our giving? A program of giving that is based exclusively on the intellectual and objective may miss important opportunities. Thus, the heart is as important as the mind in charitable giving, expressed mostly by the generous donation of money to good causes. David Rockefeller suggests that giving intelligently, requires balance—individual values paired with financial acumen; rational analysis linked with passion; self-knowledge twinned with commitment. The head helps us give prudently; the heart helps us engage in our giving in a personal and lasting way. The experts on this panel have found the issues and the organizations they care about, helped create well-researched plans for giving and have acted on their strong, often heart-felt motivations. They share life experiences—or individuals—that have inspired them to give. Where have they learned the most about fulfillment in giving. Are there things that hold us back from giving in certain ways or to certain areas and how may we address those limitations. Their insights may help us become more self-aware as we create—or refine—our own giving strategy.